SEO Traffic Link Building Strategies

Thursday, July 29th, 2010 at 5:02 pm

Create and Maintain a Blog

A blog is a way to write about industry news, engage readers about your business and speak to your customers and potential customers in a conversational tone. When you write a blog, link keywords back to your business’s Web site. The more blog posts you write, the more relevant links are going back to your site. Also when you post great content on your blog, others will come across it and want to link back to what you wrote. Link to other relevant blogs and comment on them to urge those blog owners to view your blog. This increases the chance that they will link back to you.

Submit Your Site to Link Directories

A big part of link building in the SEO world is submitting to link directories. Many link directories are free to submit to and as long as you submit to a relevant category the link directory will accept your request and link to your site. You can also use Craigslist to place a classified ad. Another link building tool is a topical Squidoo page, where you can link to expert documents and other useful tools in your field and also create a link back to your site. You can also submit a story to social bookmarking sites like Digg or Delicious that links to an article on your site. Another easy link you can get is from a forum. Many forums allow members to leave signature links or personal profile links. If you make good contributions to a forum, some people might follow your links, read your site, link to your site or buy products from your site.

Create Lists on Your Site

People love lists and they’re easy to link to. If you build a list like “10 easy tips to help you __,” people will read and link to it. Just make sure the list is relevant to your industry or business. Create a resource list on your site. If it’s good people may link to your resource list, or your resources might put you on their resource list.

Make Your Web Copy Easy to Understand

This will make people want to spread the word. People won’t link to information they don’t quite understand themselves, which is why this is very important. Put extra effort into making sure your content doesn’t have spelling or grammatical errors. This will make you look like a more professional and reliable source. Have an “About Us” section on your site so people can see who the information is coming from. This will make it look more trustworthy so they are more likely to link to it.

Submit Articles and Press Releases

If you submit articles to an industry news site the article will have a link back to your Web site. Making the article relevant with quality information will entice readers to visit your site and possibly use your service and recommend it to others, or link back to your site on their blog or site. Send out a press release to journalists and bloggers that you think will appreciate it. They are likely to link to your site on their blog or news site.