Performance Marketing Association

The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect, inform and advocate on behalf of this rapidly growing field.

In addition, the PMA gives performance marketers a unified voice to address issues and challenges facing the industry, such as the “advertising tax” [click-through nexus bills] proposed in some states. The PMA investigates these issues, maintains close contact with members, advertisers, legislators and news organizations to inform and educate and provide resource materials. The association also coordinates advocacy efforts, speaking on behalf of the industry – allowing its members to be heard while still focusing on their respective businesses.

More information about the Performance Marketing Association - click-here

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